We Analyzed Every SXSW Design Session Proposal. Here’s What We Found.

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South by Southwest is the granddaddy of all conferences. With over 300,000 people descending on Austin, Texas every year and talks from design superstars like Bruce Mau and Elon Musk, it’s an incredible way to see what ideas are important within the design community. After attending the event for the first time this past year, we left with one goal: to one day get up on stage and spread our own ideas.

What the Biggest Marketing Stunt of 2018 Means for the Future of Design

Poker Table At SXSW.png Me – living the dream – playing poker in the Westworld “Park” at SXSW

Despite the fact that I attended South by Southwest for the talks on design and innovation, and despite the fact that (most of) those talks were truly amazing, when I returned home, the thing that I couldn’t wait to share with everyone was actually an immersive marketing experience for the popular HBO show, Westworld. And yes, after telling some friends and family this story they all thought that the conference didn’t have anything to do my job and that it was just one crazy party; but after giving it some thought, this marketing stunt might just have the biggest impact on my role as a designer.

To be an Innovation Legend, do you have to be an A**hole?

Elon on Stage My View of Musk As the Crowd Goes Crazy at SXSW 2018

If you’ve ever been to the SXSW Conference, you know it’s full of many surprises. This year none was bigger than the announcement that Elon Musk would be speaking. As soon as the email went out, I knew I would wake up as early as I had to in order to get tickets to see him talk. It didn’t matter if it meant waiting in line for hours or that I would miss the Melinda Gates’s keynote (that was poorly scheduled right after his). And I wasn’t the only one that felt this way.