Google’s Got a Gambling Problem

Last year, I made a momentous decision. After 12 beautiful years, I broke up with Apple. Alright, it wasn’t a real breakup, I’m still typing this on my iPad, but I did I make the switch from the iPhone to the Google Pixel 2. And… (drum roll) … it was a great choice! The camera is stunning, I never run out of battery, and I don’t have to have any more extremely frustrating “conversations” with Siri.

But this article isn’t about which phone is the best (because lord knows we’ve got too many of those already). This article is about Google’s ecosystem – something that I wanted to learn more about by making the switch.

Twins.pngEmail Twins, Messaging Twins, Video Chat Twins, and Music Twins

Since moving to Google’s world, I’ve noticed something that seems to hide in plain sight: Google has two (or more) versions for a lot of their apps. Just took a look at all of the choices you have today:

The Biggest Factor in Brand Loyalty You’re Overlooking

Simba or Hamlet.pngLeft Photo by Hans Veth via Unsplash Right Photo by Phil Kalina via Flickr CC

Most organizations define their brand through “Brand Guidelines.” While these are a step in the right direction, they just aren’t enough to create a brand that people love. Just look at the name “Brand Guidelines.” Would you think that has anything to do with how team members interact within the organization? Nope. Does that name even really imply injecting emotion into your designs? Not really. The word “brand” itself has a connotation of an assumed visage, a mask. Most of the time, these guidelines are just seen as a marketing effort to make sure that the visual aspects of our designs and ads are consistent (Our color hex code is #2196F3, not #1E88E5. Can you please change the text to match that color?) This not only continues to perpetuate the myth that design is only about the visual elements, but also does nothing to help us create truly unforgettable experiences for our customers.

People don’t fall in love with brands because of their color scheme. People fall in love with brands because they think of brands as, well, people. When you meet a new person, you make all kinds of judgments about whether this person is going to be just a casual acquaintance or a friend for life. But more important than aesthetics is their personality.

Don’t trust your team? Then forget innovation.

It was the best of times; it was the worst of times. Consider the Tale of Two Companies: TrustCo and ControlCorp.

ControlCorp is full of dreaded middle managers. Anytime you want to do something, you have to get approval from your manager, and she has to get approval from her manager and so on. Most of your day at ControlCorp is spent in meetings updating everyone on what you’re doing (which is often just sitting in other meetings). The employee handbook is filled with so many rules, procedures, and policies, it’s hard to keep them all straight. And don’t even think about suggesting a new way of doing things. Sure, innovation is part of the corporate motto, but the truth is ControlCorp has been doing it this way for a long time, and why mess with something that’s working?

TrustCo is very different. It maybe has a few managers, but for the most part, the place runs itself. You won’t find many rules, either. Sure, there are lots of processes, but they’re always changing, so taking the time to document them never seemed to make much sense. And there are meetings, too, but they’re for feedback and ideation, not updates and approval. TrustCo is not for everyone, though. It’s a place where everything is in flux. There’s no one person who’s accountable for everything; it really depends on the context. And there’s no one really telling you what to do, so you’d better be good at figuring that out for yourself. If ambiguity is not your thing, then you probably ought to look elsewhere for work.

How 4 Industry Leaders Use the Power of Purpose to Innovate

In a previous post we gave you some steps for how to find your organization’s purpose and why having a purpose is scientifically proven to help your team be more innovative. As a follow up we wanted to share some real world examples of these purpose-driven organizations.

Your Organization’s Purpose is Not a Goal

Alright think for a moment about your organization’s purpose. Got it? (And no, those crappy business jargon mission statements don’t count.)  If not, keep thinking for the next few paragraphs…