For most people, the beginning of a design problem is thrilling. It’s full of excitement and anticipation. You get to start with a completely blank canvas, imagining all of the wonderful things to come. The sky’s the limit. There’s just one problem — a world of infinite possibilities is actually pretty bad for creativity. We know, we know; this might sound like sacrilege to some of you. How can you possibly be creative if your wings are clipped? Shouldn’t we try to ‘think outside the box’, not shove ourselves into one? In short, the answer is no.
In my last article, I wrote about why ‘thinking outside the box’ is bad, because it implies you should forget about the constraints of your design problem. These boundaries shouldn’t be ignored; they should be embraced. They act as guardrails, preventing your designs from crashing and burning and instead keeping you on track throughout the creative process.
The best example of an innovative company embracing constraints is SpaceX. After looking over how they were able to do this, I realized that there are actually 3 superpowers that come with embracing constraints: 1) getting off to the races right away, 2) making better decisions, and 3) optimizing your time. If you’re interested in more information on these three superpowers, feel free to head back to my previous article. But if like me, you’re convinced that embracing constraints can help us be more innovative then you’re most likely asking yourself: how do I do that??