Google’s Got a Gambling Problem

Last year, I made a momentous decision. After 12 beautiful years, I broke up with Apple. Alright, it wasn’t a real breakup, I’m still typing this on my iPad, but I did I make the switch from the iPhone to the Google Pixel 2. And… (drum roll) … it was a great choice! The camera is stunning, I never run out of battery, and I don’t have to have any more extremely frustrating “conversations” with Siri.

But this article isn’t about which phone is the best (because lord knows we’ve got too many of those already). This article is about Google’s ecosystem – something that I wanted to learn more about by making the switch.

Twins.pngEmail Twins, Messaging Twins, Video Chat Twins, and Music Twins

Since moving to Google’s world, I’ve noticed something that seems to hide in plain sight: Google has two (or more) versions for a lot of their apps. Just took a look at all of the choices you have today:

Why Innovators Need to Become Chief Communication Officers (Part 2)

The innovation process requires a lot of communication. It begins by discussing the problem, then talking through potential solutions, followed by clearly articulating how to implement the selected solution, and finally it involves telling (and selling) the innovation’s story. These different stages of communication involve not just the core design team but also every department of the organization (oh yeah, and the people we’re designing for as well). Because of this, designers and innovators need to be elite communicators. We have to think of ourselves as the Chief Communication Officers (CCO) of our organizations.